Who is The Master?

The man, the legend, the mission.


Who is the Master, and what has he set out to accomplish?


The Master only selects the best products that fit his strict criteria.


Reach out and connect with The Master himself today.

A Man on a Mission

The Master travels the four corners of the globe, searching for world class food brands for the South African retail market. He’s hiked the hills of Europe, he’s flown the cities of America and he’s adventured the continents of Asia.

He tastes, he collects and he gathers. The Master has a strict criteria with which he judges these brands and picks only the best for the South African consumer. If the international market has it, the Master can get it.


To supply his range of the world’s tastiest food brands to every South African supermarket by 2025.


To travel the world, from east to west, tasting and selecting the most delicious international food brands ever created; and to make those brands available for the South African market to enjoy.



Products tested

Products selected


See all of the products that have passed the Master’s strict selection criteria

Contact The Master

The Master may be a career traveller, but he is excited to receive mail from home.

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