Who is The Master?
The man, the legend, the mission.
A Man on a Mission
The Master travels the four corners of the globe, searching for world class food brands for the South African retail market. He’s hiked the hills of Europe, he’s flown the cities of America and he’s adventured the continents of Asia.
He tastes, he collects and he gathers. The Master has a strict criteria with which he judges these brands and picks only the best for the South African consumer. If the international market has it, the Master can get it.
Vision
To supply his range of the world’s tastiest food brands to every South African supermarket by 2025.
Mission
To travel the world, from east to west, tasting and selecting the most delicious international food brands ever created; and to make those brands available for the South African market to enjoy.
Countries
Locations
Products tested
Products selected

Products
See all of the products that have passed the Master’s strict selection criteria



Contact The Master
The Master may be a career traveller, but he is excited to receive mail from home.