Menu
Markets, bakeries, candy stores, supermarkets; if there’s something interesting on the shelf, The Master will find it. Only the discoveries that truly impress him make the journey back to South Africa.
That depends on who you ask.
Some say he’s a world-famous chef who disappeared from the restaurant scene years ago. Others swear he’s a travelling food nomad who spends more time in markets than in airports. There’s even a rumour that he works for a secret society of food obsessives whose only mission is to track down the world’s best flavours.
The truth? Nobody really knows.
What we do know is this: The Master has tasted thousands of products across the world, and he has never brought home one he wouldn’t happily eat himself.
The Master travels constantly.
He walks the back streets of food markets, wanders through hidden bakeries, and spends far too long standing in supermarket aisles studying ingredients lists.
When he finds something interesting, he tastes it. If it surprises him, he takes another bite.
If it impresses him, he starts asking questions.
Only the products that truly stand out make it back with him. Because bringing home something ordinary has never been part of the mission.
To fill South African shelves with the best food discoveries the rest of the world has already fallen in love with.
To search the globe for remarkable snacks, ingredients and food experiences, and bring home only the ones that deserve a place in South African kitchens.
Around the world, incredible food is being made every day. Small producers, family recipes, clever new ideas and bold flavour combinations are constantly appearing in markets and kitchens across the globe.
The Master simply makes sure the very best of those discoveries don’t stay hidden for long. South Africans deserve access to the same exciting flavours the rest of the world enjoys.
From sweets and snacks to everyday kitchen favourites, every product in this collection started as a discovery somewhere in the world. The Master tasted it, tested it, and decided it was worth bringing home. Everything else stayed where it was.
